Remembering Our Roots, Embracing the Journey Ahead | Haiyuan Hairun's 2026 Semi-Annual Sales Conference Successfully Concluded

On July 25–26,2026, Haiyuan Hairun's 2026 Semi-Annual Sales Conference was successfully held at the Tianhan Cultural Park.

This is the hometown of Mr.Tian Han, the author of the national anthem; driven by ideals for his homeland, he sought breakthroughs through turbulent times, using his pen to sound the clarion call for progress.

Reminding ourselves of our origins and staying true to our original aspirations; facing the road ahead with courage and bravely shouldering our mission—this vividly captures Tian Han's entire life journey and serves as the central theme of this conference. At this pivotal juncture marking half a year of development, all sales colleagues at Haiyuan Hairun have gathered on this "red fertile soil," retracing the footsteps of our predecessors to review the progress made in the first half of the year, build consensus on overcoming key challenges, and initiate a profound intellectual exchange between our original aspirations and our drive for progress.

1、Remain mindful of our origins, review the progress made so far, and unite our efforts to shape the future.

Leadership Message: Never Forget Our Roots, Never Fear the Journey Ahead

At 10:00 AM on July 25, the conference officially commenced. Shi Binghua, General Manager of Haiyuan Hairun, delivered a speech under the theme "Remain True to Our Roots, Undaunted by the Journey Ahead."

Mr.Shi remarked that during a period of national crisis, Mr.Tian Han composed the "March of the Volunteers," with the line "The Chinese nation has reached its most perilous moment" awakening countless citizens and serving as a warning to the world to always maintain a sense of vigilance; this resonates with the current landscape of China's medical device industry, where market competition is becoming increasingly fierce, the policy environment is constantly evolving, and industry challenges are steadily intensifying. Therefore, we must not be complacent with the status quo or rely on luck; instead, we must cultivate a crisis awareness—always anticipating potential threats even in times of stability—and continuously strengthen our enterprise's ability to withstand risks.

Furthermore, achieving market breakthroughs is by no means a solitary effort by the sales department; it requires close collaboration and alignment between the front-end sales team and all back-end support departments—breaking down coordination barriers, moving in unison, and thereby strengthening the foundation for the company's steady and sustainable development.

Additionally, Mr.Shi provided an in-depth analysis of the development opportunities within China's medical device industry and clarified the strategic layout for the next phase of our product series matrix with all sales colleagues. Under the premise that all employees strictly adhere to legal and regulatory operating guidelines, we will, on one hand, enhance the competitiveness of our core products, continuously expand new market channels, and consolidate the market advantages of our established products; on the other hand, we will seize opportunities in emerging sectors by vigorously promoting new product lines, such as respiratory interventional therapies. All colleagues should demonstrate a determination to break through existing constraints and a proactive attitude, working together with unity across the organization; those on the front lines of marketing should closely follow the promotion timeline to secure orders, while the R&D department should continue to maintain its innovative vitality, driving long-term growth through product excellence.

Market Review | Building Resilience through Adjustment to Position for Growth Opportunities

Liu Yali from the Marketing Center, drawing upon the semi-annual sales data, conducted a specialized in-depth review and strategic planning focused on the company's domestic market positioning. She noted that during the first half of the year, the company's domestic business largely achieved its phased targets, with core products such as 6S Silver Ion achieving steady growth; however, due to external factors—including evolving domestic market conditions and dynamic adjustments to medical insurance policies—some flagship product lines experienced temporary sales fluctuations, though overall performance remained within controllable ranges.

Furthermore, based on sales data from the first half of the year, Liu Yali has conducted an objective analysis of the segmented landscape of the domestic market, directly addressing the practical challenges faced by certain product lines under sales pressure. She will develop customized, targeted strategies for categories experiencing declining sales to precisely address growth gaps; simultaneously, she emphasized that the team should accurately seize multiple structural opportunities—such as the optimization of medical insurance policies, the expansion of volume through centralized procurement, the advancement of quantitative projects, and the concentrated launch of new products—and continue to draw upon outstanding frontline sales practices to standardize and systematically replicate successful strategies. The goal is to build a marketing echelon characterized by synergy, collaborative progress, and efficient empowerment, ensuring that all team members align their efforts with the annual business objectives and make every effort to achieve the full-year performance targets for the domestic market.

Hou Lun from the International Trade Department focused on the international market layout, conducting a semi-annual review of the company's overseas business operations and outlining the strategic implementation plan for the second half of the year. She summarized that in the first half of 2026, the company's overseas business efforts centered on foundational planning, with a focus on advancing overseas product registration and filing procedures, delineating sales regions at different levels, and conducting business negotiations with key channels, thereby completing the strategic groundwork and building momentum.

In the second half of the year, the international market will focus on three core dimensions—product export categorization, international market segmentation, and sales strategy upgrades—to achieve precise breakthroughs; through standardized overseas product offerings, refined market operations, and differentiated targeted strategies, the international business will transition from initial exploration and building momentum to high-quality, large-scale incremental growth.

New Product Launch | Strengthening our product portfolio to drive breakthrough growth

The conference featured a dedicated special promotion session for core new products in the second half of the year, focusing on the company's three key new product segments: five major respiratory intervention products, negative pressure products—particularly the electric field-assisted negative pressure series—and the Huawen multi-parameter monitor. The project leads took the stage to deliver in-depth presentations on these new products, systematically introducing their core advantages, clinical value, and suitable market application scenarios to all sales colleagues. This initiative aims to help the front-line teams thoroughly understand the product's key selling points, accurately align with end-user needs, and lay a solid foundation for product awareness that will facilitate the launch and promotion of new products as well as drive breakthroughs in revenue growth during the second half of the year.

Elite Insights | Extracting Practical Experience to Empower Your Team's Collective Growth

The conference invited outstanding sales professionals who demonstrated exceptional performance during the first half of the year to take the stage and share their insights. Drawing upon their firsthand practical experience, these experts will focus on core areas such as terminal development, customer retention, clinical implementation, bidding coordination, and overcoming challenges in difficult markets, sharing replicable and actionable practical strategies and successful experiences. These distinguished colleagues will leverage real-world case studies to break down the logic behind market expansion, share marketing techniques, and convey a relentless drive for success—providing the entire team with vivid practical references and laying a solid foundation for precise market expansion, efficient new product launches, and a full-scale push toward achieving the annual business objectives in the second half of the year.

Special Feature Review | Multi-dimensional Empowerment in Medical & Bidding Sectors

Additionally, the Head of the Medical Department and the Head of the Bidding and Tendering Project each delivered specialized post-project review presentations. Yang Fang, Head of the Medical Department, drew upon clinical application scenarios, product adaptation cases, and terminal academic promotion experiences from the first half of the year to provide an in-depth analysis of the product's clinical advantages and key implementation points, thereby offering professional support for frontline sales teams to conduct precise academic promotions and effectively empower clients clinically. Li Yulan, Head of the Bidding and Tendering Project, conducted a comprehensive review focusing on changes in centralized procurement policies during the first half of the year, iterative updates to bidding rules across different regions, and typical case studies of project implementation; she systematically identified key points and common challenges encountered in bidding and tendering processes, distilled standardized response workflows and compliant operational methods, and helped the sales team accurately grasp policy regulations and enhance their bid-winning rates.

Back-end Integration | Cross-departmental Collaboration for Market Breakthrough Efforts

Meanwhile, representatives from back-office functional departments—including Procurement, Finance, Human Resources, Production, and Quality—attended the meeting and delivered speeches. Each department, based on its respective functional responsibilities, provided a brief review of its collaboration efforts during the first half of the year; specifically, they addressed key coordination tasks regarding front-end market demands, supply assurance, cost control, talent empowerment, quality control systems, and brand promotion; furthermore, they outlined concrete implementation measures for service support and collaborative efficiency enhancement in the second half of the year, striving to fully safeguard frontline market development, new product launches, and project execution, thereby strengthening the company's comprehensive logistical support system for overall development.

Through multi-dimensional and cross-departmental exchanges, all employees will learn from one another, leverage each other's strengths, and address their weaknesses; this initiative aims to further strengthen the collaborative linkages between sales, medical affairs, bidding and tendering departments, and back-office functional departments, thereby fostering a shared development consensus among all staff members to tackle key challenges collectively and achieve coordinated efforts across all areas. This will solidify the team's foundation, operational groundwork, and support infrastructure for precisely expanding market presence, efficiently launching new products, and making every effort to meet the annual business targets in the second half of the year.

2、Tracing the footsteps of our ancestors to draw strength for forging ahead

All participating partners embarked on an immersive educational journey at the Tianhan Cultural Park, retracing the footsteps of their predecessors 'original aspirations and drawing inspiration for their continued progress. As the only thematic cultural park in China that systematically showcases the life, achievements, and personal integrity of Comrade Tianhan, this park fully embodies Mr.Tianhan's lifelong dedication to his homeland, his unwavering resolve, and his steadfast perseverance even in adversity. The spiritual essence of Mr.Tianhan aligns closely with the current development context and the firm determination of Haiyuan Hairun to overcome challenges.

All participants paused at the exhibition hall, reflecting with deep contemplation as they looked back on the magnificent struggle of our predecessors; reviewing the company's development over the past six months, Haiyuan Hairun is currently in a critical phase—characterized by efforts to enhance quality within the domestic market, building momentum for overseas expansion, launching new product portfolios, and advancing comprehensive cross-sector collaboration. While we possess the confidence to achieve steady growth, we also face multiple challenges posed by industry transformations and fierce market competition. This Red-themed study tour was not merely a spiritual baptism but also a profound exercise in uniting our thoughts and strengthening our collective resolve. Through this immersive learning experience, all participants aligned their perspectives and reinforced their convictions, internalizing the pioneering spirit of our predecessors—marked by courage in the face of adversity and bold determination—to both their hearts and their actions, thereby transforming this spirit into powerful motivation to delve deeper into the market, refine our products, optimize our operations, and execute coordinated strategies in the second half of the year. Following the completion of the study tour, the team returned home with rich insights and renewed energy, taking organized breaks before embarking on their journey back, fully prepared to embark on a new phase of intensive challenge-taking in the coming six months.

The call to action has already been sounded, and now is the perfect time to strive forward. The Haiyuan Hairun 2026 Semi-Annual Sales Conference concluded successfully, thanks to the united efforts and collective determination of all sales colleagues, as well as the full support and collaborative guidance provided by all back-office functional departments. Remembering our origins means reflecting on the journey we have undertaken so far—accumulating operational experience in both domestic and international markets, strengthening our confidence in our products and team, and clarifying why we set out in the first place; facing the road ahead with courage means confronting the evolving landscape of the industry and fluctuations in the global market, maintaining a vigilant mindset, staying determined to overcome challenges, leveraging comprehensive efforts across all domains, fostering synergy between internal and external resources, and working together toward our established goals.

All members of Haiyuan Hairun will carry forward the insights and takeaways from this conference, inherit the pioneering spirit of our predecessors, work in unity and synergy to push toward our goals, and leverage our comprehensive strategic layout—encompassing deep domestic presence and overseas expansion—to strengthen our product capabilities, refine our operational systems, and consolidate our team's collective strength; we will forge ahead unwaveringly toward our annual business objectives, remain true to our original aspirations amidst industry transformations, and advance with courage and determination on this new journey!